Pitch to Features

You want to write features – here’s how we can help.

Before you send another pitch off which disappears into a void, why not let us help you?

Pitch to Features is for you if you are a rusty or complete beginner in journalism, a PR who’d like to write features, a specialist in your field who’d like to write features, an author of non-fiction wanting to turn your book into features, or you are a journo who has lost their way.

Maybe you’re blogging for free or writing for non-paying publications- so why not make it pay?

Features can promote your book,  business,  expertise or be another source of income for your writing portfolio. Freelance journalism is competitive. But if you know how to present your ideas you stand a far greater chance of success.

Course Content

  • This 8-week distance learning course will show you how to perfect your pitching so editors take notice.
  • Over four written modules you will learn how to write the perfect pitch.
  • We will help you to generate ideas and show you how you can continue this after the course.
  • The course notes include all our experience, totalling around 15 years.  You will learn everything from how to start your email to re-working pitches, selling yourself and your ideas.
  • As with our non-fiction course, tutoring is highly personalised and includes detailed written feedback.

The Market

Small specialist publications, a national glossy magazine, a broadsheet or websites, this course will hone your skills so your pitch grabs the editor’s attention. The course will show you what to do so your pitch isn’t immediately rejected, and how to write the feature.

With over fifteen years of combined writing experience between us including all the national broadsheets, women’s magazines, parenting magazines and websites, we know pretty much everything there is to know about pitching an idea that will catch the editor’s eye.

Publications we have written for include: The Times, Sunday Times, Guardian, Daily Telegraph, Daily Mail, Independent, Woman, The Lady, Essentials, Prima Online, Healthy, Sainsbury’s magazine, Saga, Britain, Mother and Baby, Smallish, Little London, Independent School Parent, Right Start, and websites AOL’s Parentdish (now incorporated into Huffington Post) and Everyday Health.

Students’ Comments

“Having moved on to the Pitch to Features course after completing Pitch to Publication, it has given me insights into the world of features that will be really useful as I take this forward. I also feel much more confident now about crafting and pitching ideas, and the feedback on my actual writing has been extremely valuable…” Angela Sherman, http://www.caretobedifferent.co.uk
“Pitch to Features is another excellent course from Glynis and Liat – enjoyable and informative. They give really useful feedback together with pointers that will stand me in good stead for the future. The course content is accessible, motivating and realistic in its approach – I can’t recommend it highly enough.” Harriet, Pilates and Running Instructor


  • The next course starts as soon as you are ready (We can be flexible if you’ve missed the starting dates- please ask.)
  • FEES: The fee is £225 or £250 with phone support included. The fee covers four marked assignments, email between assignments if required, and an extensive list of FAQs which any budding freelancer needs to know.

Go to the contact page to request further details.